custom logos
From concept to final product, I create logos working in Illustrator, Photoshop, and other programs. Some of my work is pretty straightforward, like this logo I did for my dauughter's soccer team. Some, like my own logo, are more subtle. A good logo is memorable, making your company memorable will make it more successful, just like my daughter's soccer team. The Hurryin' Hornets won the Peanut League championship the season after I designed this.

branding
Consistency is the key to branding. The color, typeface, and logo need to be consistent (but not necessarily identical) on letterhead, business cards, jerseys, billboards, print and screen media; and throughout departments. This is a logo (click to see it) that I created for you, perhaps. In other words, this ready-made brand is for sale.

general awareness brochure
client: Wheeler Mission Ministries — a shelter for the homeless in Indianapolis, Indiana.

The client wanted something that presented everything they do and would still fit in a standard envelope. I created six gut-wrenching images to show the need, several hopeful images to show what they do about the need, and put it all in a barrel-fold, two-color brochure that was both powerful and economical. I did the concept, layout, photography, copy, and everything else (except for running the presses). This brochure won an award in an international competition for homeless ministry publications in 2003. The service bureau that printed it still showcases it on their web site.

illustration
The cross in the illustration represents an intolerable load; one that the person beneath cannot lift. The person above wants to lift that burden. The hands, of two different races, are disembodied to minimize lack of association -- they could be old, young; white, black, Hispanic; rich, poor ... The arms are dressed in modern clothes to suggest that the ancient symbol of the cross includes an issue for our generation to resolve. I chose black and white because I felt that color would not add to the power of the image, and could distract.

design makeover
I love to make good organizations look better. Raphael Health Center is a health clinic serving a low-income neighborhood, so market-place competition isn't something they're deeply concerned about. But now they are in a new building, and their old printed materials have been something of a hodgepodge. I'm currently working with them to not only upgrade their look, but to make all their materials consistent. For this, I developed an angel to represent what they're doing instead of the stethoscope, and put it in a two-color layout that wouldn't break their budget. Click to see where they've come from.